Who's Joe?
Joe Hetsko is a casino and hospitality marketing executive focused on loyalty programs, database marketing, guest lifecycle strategy, and systems implementation. With experience opening multiple casinos and hotels, he brings a practical, results-driven approach to building stronger guest relationships and smarter marketing programs.
Selected Experience
Corporate Director of Loyalty Marketing
USA Today Voted #2 Best Casino Loyalty Program
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Major Projects
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Led the Relaunch of a Player Rewards Program
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Directed Gaming System Replacement for Marketing
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Led Kiosk System Replacement
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Launched an Enterprise-Wide Loyalty Program
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Implemented Two Campaign Management Systems
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Agency of Record Selection Committee
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Supported the Opening of Three Casinos
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Designed and Deployed an Enterprise-Wide Guest Lifecycle Strategy
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Developed an Enterprise Worth Model
Other Projects
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Opened 2 Casino Hotels in Marketing & Revenue Management
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Selected & Implemented Systems in 4 weeks to meet opening
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Developed two different Casino Resort's Revenue Management Strategies
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Project Manager for Soft Brand Implementation
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Casino Renaming Committee
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Reduced Direct Mail & Postage Costs
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Developed a Group Block Displacement Tool which became the foundation and calculation for a major RMS app.
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10 Year Anniversary Internal & External Committee - Director
Positions Held with: ​​Live! Casinos & Hotels, Cordish Gaming, Rivers Casino & Resort, Rush Street Gaming, Mohegan Sun Pocono, Duetto, Interstate Hotels & Resorts​